Digital Marketing Consultancy
What is digital marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
It is no surprise that more and more people are spending their time online to transact or research. According to a report by Forbes, about 82% consumers research online. Marketers today are applying digital marketing tactics to reach to the consumers & here’s why you should use digital marketing for your business too:
Cost Effective Digital marketing is an economical and most effective way to promote your business as compared to traditional marketing. With limited budget you can create content & start your campaign. It is you who decides the budget which can even start from something as low as SAR 1.0 – depending on your business.
Real time results The moment your ad is live, you can view the performance. Additionally edits can be done in real time. This way you can understand the situation and take necessary action.
Targeting In case of traditional marketing there is no way to determine the number and the type of people who saw your billboard. With digital marketing it is not easy to target an audience based on their interest, location, behaviour etc. You can create an audience based on your business model and push your ad to the right consumers.
Measurable results Be rest assured about the analytics and reports through digital marketing. You will get the most accurate & realistic data that will help you in reaching your goals as well forecast your future sales
Conversion rates It’s much simpler to get conversion online as the customer views the ad & takes action.
Easy Interface Setting up ad accounts, building a website, managing social media have become straightforward and clear-cut with easy user interface.
Types of Digital Marketing
Search Engine Optimization (SEO)
This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.Content Marketing
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customersPay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.Affiliate Marketing
This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your websiteNative Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.Marketing Automation
Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as (Email newsletters - Social media post scheduling - lead nurturing workflows - Campaign tracking and reporting ).Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website.Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include (Reporter outreach via social media - Engaging online reviews of your company - Engaging comments on your personal website or blog).Inbound Marketing
Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them.Sponsored Content
With sponsored content, you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way. One popular type of sponsored content is influencer marketing. With this type of sponsored content, a brand sponsors an influencer in its industry to publish posts or videos related to the company on social media. Another type of sponsored content could be a blog post or article that is written to highlight a topic, service, or brand.In our digital marketing Department, our team create advertising campaigns and place advertisements across digital media outlets. Through in-house capabilities or subcontracting, the agencies provide advice, creative services, account management, production of advertising material, and media planning and buying
When compared our services to traditional media that are often too expensive for startups and even SMEs, a digital marketing approach does not require expensive and out of – reach budgeting. This is why companies make use of modern technology and also platforms such as Facebook, Twitter, YouTube, LinkedIn, and Instagram, et al in order to reach a much wider target market against making use of mainstream marketing tools which are expensive.
Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include (Facebook - Twitter - LinkedIn - Instagram - Snapchat - Pinterest).