Relevant to and consistent with the specific organization’s vision, strategy and objectives.
Focused on organization wide strategic value rather than non-critical local business outcomes.
Representative appropriate to the organization together with its operational performance.
Realistic fits into the organization ’s constraints and cost effective;
Specific clear and focused to avoid misinterpretation or ambiguity;
Attainable requires targets to be set that are observable, achievable, reasonable and credible under expected conditions as well as independently validated;
Measurable can be quantified/measured and may be either quantitative or qualitative.